A portfolio by Katie MacDonald
I build brand, content & GTM engines that grow revenue by marketing like a human
(not just buying more ads)
Cybersecurity • IT • MSP • Infrastructure • Cloud • Marketing • Retail • GovCon • Defense • Aerospace
Hi, I'm Katie.
I’m currently exploring my next role in marketing and business development leadership and this living portfolio is here to show how I think and what I ship. It highlights my work across technical domains, my ability to learn new concepts to become an SME quickly and how I partner with stakeholders at every level.
If you want to see how I connect the dots in real time, reach out for a free consultation - you won't regret it.
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Focus Areas
Digital Marketing &
Brand Leadership
I design and lead marketing strategies that clarify your story, position you in the market, and turn complex offerings into narratives buyers actually remember and act on.
Content, Campaigns &
Sales Enablement
I specialize in creating and executing product marketing and go-to-market strategies, from defining your product messaging to effectively reaching your target audience.
Go-To-Market (GTM) & Revenue Alignment
I connect marketing and business development by aligning ICPs, messaging, channels and workflows so prospects experience one coherent GTM motion from first touch to closed‑won.
Implementation, Reporting & Operations
I untangle CRMs, MAPs and reporting, then rebuild them so teams have clean data, usable dashboards and processes that make marketing measurable and repeatable instead of ad‑hoc.
Recommended by Industry Leaders
Nathan Sportsman | Founder & CEO, Praetorian
I had the pleasure of working with Katie during her time as a Fractional CMO for Praetorian, and I can confidently say she made an immediate and lasting impact on our business. Even in a short period, Katie demonstrated an exceptional ability to develop and execute a comprehensive marketing strategy that aligned perfectly with our goals.
If you're looking for someone who can drive results in product marketing and marketing operations, especially in complex, fast-paced environments like SaaS or cybersecurity, I can't recommend Katie highly enough. She has the skills, the experience, and the drive to take your marketing efforts to the next level.